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What does CPA in Google Ads marketing mean?

Asked 3 years ago

Gareth Browne

Thursday, November 04, 2021

CPA is short for Cost Per Action. It is a system where marketers only pay if and when their ads result in an action taken by a customer such as a first purchase or subscription. It ties advertiser spending directly to conversion as opposed to clicks or views, its a very beneficial system for advertisers.

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