Google ads

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

If you own an e-commerce business, you know that the right marketing channels can make or break your success. While there are many potential channels to choose ...

CPC Industry Benchmarks: Are You Spending Too Much?

In online marketing, success often depends on getting the most out of your advertising budget. One of the metrics to assess is cost-per-click (CPC). This averag...

What are some ways in which I can use Google ads to promote my Youtube videos?

Does anyone have any tips for promoting Youtube videos using Google ads?

How can I improve the CTR of my Google ads?

Hello, I have recently purchased some Google ad space to improve sales for my online beauty store. At the moment though my click-through rate (CTR) is really lo...

Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)

For e-commerce store owners, advertising products on the right platform can mean the difference between massive sales and dwindling revenues. Unfortunately, cho...

Does the CPC determine how much I should spend on a Bing ad campaign?

I am looking to dedicate a budget for my WooCommerce store advertising campaign. But not sure how to determine the cost. Hopefully, it will be more cost-effecti...

Bing vs. Google ad campaigns: Which gives me more granular control?

I recently developed a product campaign for my Shopify store to target different countries in Europe and Asia. I've been looking for a way to assign various cam...

Are Bing Ads less competitive for a beginner Shopify seller?

I am looking for a less crowded advertising platform for my Shopify store. I recently explored Google and Facebook ads, but I don't think I can compete with mor...

Should I review my ad's keywords that generate clicks and adjust them?

I started my Google Ads campaign for the purpose of reaching my target audience and making my paid campaigns much more effective and stronger than they currentl...

Is it free to advertise on Google Ads for new Shopify store owners?

I’m a Shopify store owner and I want to join other businesses in the Google Ads campaign wave. I think my store needs new customers, and using Google ads will a...

What's the difference between dynamic ads and responsive ads?

I am in the process of optimizing my campaign for ad strength and I need clarification on the two different Google search campaign types. The timing of engaging...

How do I add dynamic UTM parameters to Google Ads?

I want to track information about the source of clicks on my Google Ads. I know that auto-tagging UTM tags is the default setting to track the source of custome...

What is assisted conversion value in Google ads?

How do they work, and where do I find assisted conversions in Google ads?

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads e-commerce tracking, once referred to as Google AdWords, is a feature that allows users to measure the success of e-commerce ads. With this feature, ...

What are assisted conversions in Google ads?

What is an assisted conversion, how does it work, and how do I view them in Google ads?

What classifies as a direct conversion in Google ads?

What do direct conversions mean in Googe analytics?

What is the average conversion rate for Google Ads?

What would you say is the average conversion rate and the best achievable conversion rate?

Are Google ads in CPC or CPM?

Which bidding format does Google use?

What is CPA on Google ads?

How does Google CPA mean and how does it work?

How do I increase my ROI on Google Ads?

Hi guys, any tips on how I can increase the current business revenue coming in from Google ads?

How do I find and track the ROI for Google ads?

Can I find the ROI in Google Analytics or do I have to calculate it? If I have to calculate it, can someone please share the formula for ROI with me?

What does CPA in Google Ads marketing mean?

What is a good CTR for Google Ads?

What is the average CTR for Google Ads, and how d I know if mine is good?

How do I review my Google ad performance?

Is there a way to draw an ROI report that shows the CTR and audience impressions?

What does the ROI in Google ads mean?

I want to set up Google ads for my business, but I'm not familiar with the terminology. What does ROI mean and is it important?

How much should small businesses spend on Google Ads?

What is a good budget for a startup to run Google Ads?

Facebook vs. Google: Which is more profitable for advertising?

Should I be focusing my marketing efforts on Facebook or Google? I would do both, but unfortunately, it isn't feasible at the moment. On which platform could I...