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How to calculate the average conversion rate on Instagram?

Asked a year ago

Is there a formula? And while we're at it, what is a good Instagram conversion rate?

Albert Bowen

Friday, November 05, 2021

Conversion rate is calculated as the number of conversions divided by number of website or page visitors. For example - if 10 000 people visited, and 100 made a purchase or subscribed to a paid service, you would have a 1% conversion rate. The industry average for Instagram is around 1.85 percent, this is considered a good rate and can go higher.

Bob Diaz

Friday, February 04, 2022

Calculating conversion rate isn't hard, simply take the total number of conversions and divide it by the number of website or page visitors. A good conversion rate for Instagram is around 1%. Instagram conversion rates but may vary with the amount of followers a page has.

Pages with over 10k followers can have conversion rates of about 2.2% while lower than 10k followers can have a 1.85% conversion rate

Dangelo Hickman

Thursday, April 28, 2022

The average conversion rate can be measured by keeping track of the metrics like CTR, follower growth rate, profile views, etc. You need to know the number of people visiting your profile and the total number of conversions. Divide your total conversions by the total number of your profile visitors. And you'll get the average conversion rate of your Instagram page.

A conversion rate of 1 to 1.85% is considered a decent figure, but this figure may vary from business to business. To know the exact numbers without hassle, download the BeProfit app and link it to your Instagram account.

Scottie Gordon

Tuesday, July 12, 2022

The average conversion rate for Instagram is calculated as the number of conversions divided by the number of people visiting your IG page. The outcome is then multiplied by 100. For instance, if you have 1,000 website visitors directly from Instagram and 100 made a purchase, your conversion rate would be 10%.

On Instagram, 1% is considered a good conversion rate, while the average conversion rate is 1.08%, according to HubSpot. As for eCommerce businesses, the average conversion rate is 3%. However, please note that this estimated value depends widely on factors like followers count and your audience engagement rate.





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