How do you calculate the change in conversion rate?
Asked 4 years ago
I need to see whether the conversion rate has increased or decreased. Is there a formula I can use it calculate the conversion rate?
Abeeha Qasmi
Sunday, November 14, 2021
The formula for calculating conversion rates is variable and depends on your target traffic. For simplicity's sake, we have generalized it as:
Conversion Rates = Total conversions / Your desired traffic × 100
Here, traffic refers to the number of sessions, unique visitors, and leads. This calculation will give you a rough estimate of the user percentage who acted in a way that helped you attain your goals.
Please follow our Community Guidelines
Related Articles

Learn to incorporate videos in your ecommerce marketing
Staff Editor
September 1, 2022

7 Reasons Snapchat Ads Are Worth It in 2023
Ashley Stander
October 17, 2022

4 Simple Steps for Connecting TikTok to Your Shopify Store
Rob Elgar
December 28, 2022
Related Posts
Ashley Stander
How to Track and Calculate Your Profit on Amazon FBA
Can't find what you're looking for?