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How do you calculate the change in conversion rate?

Asked 3 years ago

I need to see whether the conversion rate has increased or decreased. Is there a formula I can use it calculate the conversion rate?

Abeeha Qasmi

Sunday, November 14, 2021

The formula for calculating conversion rates is variable and depends on your target traffic. For simplicity's sake, we have generalized it as:

Conversion Rates = Total conversions / Your desired traffic × 100

Here, traffic refers to the number of sessions, unique visitors, and leads. This calculation will give you a rough estimate of the user percentage who acted in a way that helped you attain your goals.

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