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How much does CPM cost on Instagram?

Asked 4 years ago

How much can I expect to budget to cover CPM for Instagram ads?

Cost per 1000 impressions (cpm)Instagram adsCost efficiency

Gareth Browne

Friday, November 05, 2021

Cost Per Click (CPC) average budget scale is around $0.50 to $1.00 per click. CPM costs entirely according to your business model, and can run you up to an average of $6.70 per thousand.

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