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B2B vs. B2C: Do these determine the cost of my Bing ad campaign?

Asked 2 years ago

I have a small Shopify B2B business that serves a small niche. I have been looking to expand my business to other industry types with a B2C focus for some time now. I have been advertising on Bing ads and getting competitive pricing that has pulled me away from Facebook ads. I'm concerned that my expansion from B2B to B2C will increase the costs. Do you know if it will?

Abeeha Qasmi

Tuesday, November 01, 2022

The cost of ad campaigns in Bing ads varies for B2B and B2C services. For the former, the average CPC is 1.16$, while for B2C services, it is 1.78$. Furthermore, the pricing also changes depending on the type of niche you are investing in. Studies suggest that most Bing ad searchers are middle-aged to older individuals with a net income of approximately 100,000$. They are making it beneficial for businesses to run their ad campaigns on this app.

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