What is the difference between an SSP and DSP platforms?
Asked 2 years ago
When it comes to advertising, what's the difference between a supply side platform and a demand side platform?
Cody Sanders
Thursday, April 20, 2023
- DSPs are used by marketers and advertisers to automatically buy ads from publishers' sites while SSPs are used by publishers that want to sell advertising space.
- DSPs allow advertisers to optimize various campaigns while SSPs bring together multiple ad networks, DSPs, and inventory all at the same time.
- They both have different end users for DSP the end users are advertisers while in SSP the end users are publishers
Please follow our Community Guidelines
Related Articles
Net, Gross, & Operating Profit Margins: What Is High?
BeProfit Staff
August 7, 2023
Calculating Actual Cost in E-Commerce: Definition, Formula & Example
Ashley Stander
November 28, 2022
How Suntouched Double Their Profits and Cut Expenses in Half
Staff Editor
October 15, 2023
Related Posts
Blog
Ashley Stander
A Marketer’s Guide to CPM Across Social Media
Can't find what you're looking for?