What is the difference between an SSP and DSP platforms?
Asked a year ago
When it comes to advertising, what's the difference between a supply side platform and a demand side platform?
Cody Sanders
Thursday, April 20, 2023
- DSPs are used by marketers and advertisers to automatically buy ads from publishers' sites while SSPs are used by publishers that want to sell advertising space.
- DSPs allow advertisers to optimize various campaigns while SSPs bring together multiple ad networks, DSPs, and inventory all at the same time.
- They both have different end users for DSP the end users are advertisers while in SSP the end users are publishers
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