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What is the difference between an SSP and DSP platforms?

Asked 2 years ago

When it comes to advertising, what's the difference between a supply side platform and a demand side platform?

Demand side platform Supply side platform Marketing

Cody Sanders

Thursday, April 20, 2023

DSPs are used by marketers and advertisers to automatically buy ads from publishers' sites while SSPs are used by publishers that want to sell advertising space.
DSPs allow advertisers to optimize various campaigns while SSPs bring together multiple ad networks, DSPs, and inventory all at the same time.
They both have different end users for DSP the end users are advertisers while in SSP the end users are publishers

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