Do you pay for an Instagram story ad?

The average Instagram ad costs around $0.50 to around $1.00 USD. It depends however, on the industry you are advertising in, industries with higher traffic such as fashion or tech for example will require a higher price tag due to the nature of the market, because other brands are competing for the same traffic. Costs on Instagram can reach up to $3.50 per click. Studies from various sources stated that Instagram story ads produced 78% more clicks and 47% more reach on average, so yes, they are worth it.

Instagram story ads cost depend on several factors, including the type of industry, days of the week, time of the year, targeted audience, etc. But on average, the cost varies from $0.70 to $1.0 per click. You can predetermine your budget to control the ad cost.

Instagram has 500 million daily users, and 42% of Instagram users have a high annual income. So, investing in Instagram ad stories is worth it. It is recommended to strive for a better story completion rate for higher ROI.