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What is the ROI of Instagram ads?

Asked 4 years ago

How do you measure ROI on Instagram ads?

Instagram adsReturn on investment (roi)Advertising expenses

Gareth Browne

Thursday, October 28, 2021

According to various outlets Instagram ads have the highest ROI of either Facebook or Twitter. Instagram also has a higher engagement rate, meaning its conversion rate is also higher than them at 1.08%, less than Facebook (1.84%) but higher than either Twitter or Pinterest.

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