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How can I prevent coupon abuse or fraud when offering discounts?

Asked 2 years ago

Hey everyone. What are some ways I can stop customers from abusing coupons on my Shopify store?

Moses Travis

Sunday, May 14, 2023

About $300 million to $ 600 million is lost by businesses each year as a result of coupon fraud. It leads to greater losses to companies like complete website and social media takeovers. Here's a list o tips on how to prevent coupon fraud

  • Control the coupon activity period by having start and end dates
    1. Create geo-located coupons
    2. Control the coupon distribution
    3. Introduce email verification for digital offers
    4. Invest in a reliable service provider
    5. Generate hard-to-crack codes
    6. Introduce budgetary limits
    7. Invest in behavioural analytics to detect suspicious activity
    8. Limit the number of coupon redemptions like once or (x) number of times




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