Customer segmentation and discounts

You can segment your customers in just about any way you wish, however, there are a few segmentations that you should strongly consider, and which will provide extremely valuable insight into your customer's behavior.

Some groups you may consider segmenting your customers into include:

• Demographics: Factors including age, gender, race, marital status, occupation, etc.
• Geographic: Based on the location the customer lives and works
• Psychographic: Follows preferences such as hobbies, culture, personality types, and lifestyle
• Technographic: Segmentation according to the devices your customers use
• Behavioral: Segmented according to how your customers behave on your site, for example, new vs returning customers

These are just a few suggestions. The best way forward is to experiment and find what works best for you and our audience.