What metrics should I use to measure the effectiveness of a discount campaign?

Some metrics to you use when tracking the effectiveness of discounts are:

1. Redemption rate which measures the percentage of customers that used the discount
2. Incremental sales measure the additional sales generated by the discount compared to the normal sales
3. Average Order Value (AOV) which is the average amount spent by customers who use the discount
4. Customer Lifetime Value (CLV) is the estimated future value of customers who used the discount based on their spending pattern
5. ROI is the ratio of profit to cost of the discount campaign