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What classifies as a direct conversion in Google ads?

Asked 3 years ago

What do direct conversions mean in Googe analytics?

Abeeha Qasmi

Sunday, November 14, 2021

Direct conversion, also known as Last Click Conversion, is users' last contact with a channel that leads to final action. It means that no other medium intervened between the time someone saw your ad and made a purchase. Therefore, all the profits associated with that action will be credited to that channel. These figures are also directly correlated with the role of that channel as an initiator of sales.





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