What classifies as a direct conversion in Google ads?
Asked 3 years ago
What do direct conversions mean in Googe analytics?
Abeeha Qasmi
Sunday, November 14, 2021
Direct conversion, also known as Last Click Conversion, is users' last contact with a channel that leads to final action. It means that no other medium intervened between the time someone saw your ad and made a purchase. Therefore, all the profits associated with that action will be credited to that channel. These figures are also directly correlated with the role of that channel as an initiator of sales.
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