What is the best way to calculate ROI for Facebook ads?

ROAS vs. ROI: Differences, Use Cases, and Examples

ROAS and ROI are two metrics used to determine if a company’s investments are paying off. Here’s how they differ.

Pinterest Ads vs. Facebook Ads: ROI in 2023 (for Online Sellers)

Find out how Pinterest compares to Facebook—advantages and disadvantages—plus a handy metrics comparison for online sellers to pick the right platform for them.

What causes ROAS to decrease?

Hi, I've been running ads on Facebook and it was going well until this week, it suddenly dropped. I feel like I've been side-swiped.

How do I track traffic on Facebook pixels?

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

How to Optimize ROAS & Lower Break-Even Point: 7 Techniques for Dropshippers

Learning how to optimize ROAS is an important task for any dedicated dropshipper. Here are 7 of the techniques you can use to boost your return on ad spend.

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

Using Facebook’s Dynamic Ads for Your WooCommerce Store

Want to boost your WooCommerce sales? Learn how to use Facebook Dynamic Ads to drive traffic and sales to your WooCommerce store.

Calculate Your Amazon ROAS With This Simple Formula

Learn how to calculate your Amazon ROAS using a simple formula with an example to show you exactly how it is done.

Choosing a Profit Tracker for Wix: Key Features and Beginner's Guide

If you own a Wix store, why not use a profit tracker to help track your sales, revenue, and profits? Read here to learn how to choose the best profit tracker for you.

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

Mistakes to Avoid When Calculating Profit for Your Shopify Store in 2022

When calculating profit for you Shopify store, you may encounter a few hiccups. Here is a list of mistakes to avoid when calculating your profits.

Can you calculate the breakeven point without fixed costs?

What happens if I don't have a price per unit? Can I still calculate the BEP?

Is advertising on TikTok cheaper since it's relatively new?

I am looking for a cost-effective media platform to market my business on that will give me a good bang for my buck. I am afraid that if I go to large platforms like Facebook, Instagram, or Googl

ROAS: Is it worth targeting young women on TikTok?

Hi! Being a woman myself, I have a female-focused business selling products dedicated to millennial women. I have been looking to advertise my business on a platform with easier reception by wome

How much does it cost to run retargeting ads on Facebook?

How much can I expect to be spending to run a remarketing strategy on Facebook?

What metrics should I track for Facebook ads?

What metrics do you need to check for you to know if the FB ads are good or bad?

Can I use Google Analytics to track Facebook ads?

Google Analytics is probably one of the most valuable programs I've used for my business ever. I was wondering if it could prove even more useful, though. Does anyone know if I can use it to trac

What does high ROAS mean?

Is a high ROAS good? In my mind, it makes sense. Obviously, one doesn't want to be spending more than one gets in return. But I need to ensure that there won't be any backlash/commission expected

What is a good ROAS on Pinterest?

I'm considering expanding my social presence to Pinterest and running ad campaigns there as well. Is it worth using it for advertising, and what can of ROAS do you get on there?