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What does the ROI in Google ads mean?

Asked 3 years ago

I want to set up Google ads for my business, but I'm not familiar with the terminology. What does ROI mean and is it important?

Google ad performanceGoogle adsReturn on investment (roi)

Gareth Browne

Thursday, October 28, 2021

ROI stands for or Return On Investment. It is essentially the standardized system that is used to determine if you received a return of any investments you made, payments for ads, banner clicks etc. It is used to evaluate the profitability or investment returns on ventures.

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