Is cross-selling good or bad?
Asked 2 years ago
I wonder what the benefits of cross-selling are and whether it is ethical to implement such a strategy?
Thursday, December 09, 2021
Its good. It is essentially a very successful business strategy that is the essence of selling one product and selling another product that makes it better or improves its value. "Have a cookie? Here have some milk with that."
If it is done well such as the milk and cookie reference, then it is not only encouraged but accepted as a decent marketing strategy.
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