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Is cross-selling good or bad?

Asked 2 years ago

I wonder what the benefits of cross-selling are and whether it is ethical to implement such a strategy?

Gareth Browne

Thursday, December 09, 2021

Its good. It is essentially a very successful business strategy that is the essence of selling one product and selling another product that makes it better or improves its value. "Have a cookie? Here have some milk with that."

If it is done well such as the milk and cookie reference, then it is not only encouraged but accepted as a decent marketing strategy.

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