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What is the average CAC for eCommerce?

Asked a year ago

I've been quite interested in seeing what the average customer acquisition cost has been per industry this year, but I can't seem to find the figure for eCommerce. I am wanting to do a comparison between 2020 and this year. Does anyone know what the average CAC is for eCommerce?

Payton Lynn

Tuesday, October 19, 2021

The average Customer Acquisition Cost (CAC) varies from different industries, and for the e-commerce industry, its average CAC is around $45. It also varies in the various e-commerce industries, where some have a higher CAC than others. CAC helps you know whether your marketing strategies are working and the best strategies to get maximum ROI.

Moses Travis

Wednesday, February 09, 2022

CAC is the amount spent to acquire new customers. For e-commerce, it is difficult to determine customer acquisition costs as it depends upon the industry, turn-over, and repeated sales rate. Also, it is guarded information and not generally disclosed.

Small businesses tend to spend 20$ per customer while larger businesses like Amazon and eBay spend good customer acquisition costs, somewhere between $120 to $160. If the customer lifetime value and CAC cost ratio are three or greater, spending CAC is worth it.

Izaiah Moss

Saturday, April 30, 2022

Customer acquisition cost or CAC refers to the cost of acquiring customers in e-commerce. The average CAC for e-commerce differs from industry to industry as various factors are considered when calculating CAC, like industry turnover, margin, and repeat sales.

Below is the breakdown of customer acquisition costs by industry:

  • Arts and entertainment: $21
  • Health and beauty: $127
  • Business and industrial: $533

The E-commerce CAC benchmark differs from brand to brand. An excellent way to analyze your CAC is by comparing it with your CLV customer lifetime value.

Art Barnett

Tuesday, July 12, 2022

Customer Acquisition Cost (CAC) is the amount you will spend to acquire new customers. When setting up your marketing strategy, you must ensure that the CAC is not too high, or your profit margins will fall below par.

The CAC benchmark is highly variable, subjective to the industry and the type of service or products sold. It can be as low as $20 if you implement the right strategies. For some top industries, the average CAC looks like this:

  • Ecommerce: $45
  • Consumer Goods: $22
  • Travel: $7
  • Retail: $10




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