How long does it take for a CBO campaign to optimize?
Asked 4 years ago
This business tool from Facebook is great because it is automated and should theoretically provide the best results in budget optimization. But how long should I wait before I start scaling? I want to wait until an optimal point has been reached, but I don't quite know how long it will take to get to that point.
Dangelo Hickman
Sunday, October 31, 2021
Facebook introduced Campaign budget optimization or CBO to help advertisers. Usually, every set of advertisements requires about fifty conversions for a balanced delivery. But when it comes to optimization time, top brands state that the CBO campaign takes at least four to seven days. After that, you can start scaling to get the best results with CBO.
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