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What are TikTok's format guidelines for ads?

Asked 2 years ago

Hello everyone, I tried running an advert on TikTok, but, unfortunately, it got rejected and didn't make it live. I'm not sure why my ad wasn't approved. I tried to follow the personality and voice of TikTok as much as I could, and I read through the policies. Help?


Abeeha Qasmi

Friday, October 07, 2022

TikTok provides users with tons of ad format guidelines — Some of them are as follows:

  1. The minimum resolution must be 640 x 640 px, or 540 x 960 px.
  2. The duration can range anywhere between 5 to 60 seconds.
  3. The app name must be 4 to 40 characters. Whereas the brand name has a limit of 2 to 20 characters.
  4. The file size must not exceed 500MB.


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