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How to use advanced naming conventions for high volume campaigns?

Asked 2 years ago

Hello! My team's planning a large marketing campaign, and we considered using advanced UTM naming conventions this time, but the thing is, that we've never done it before, so could anyone please give us some tips on how to do that right to get the best results? Thank you!

Abeeha Qasmi

Saturday, December 31, 2022

UTM naming parameters are ideal for getting analytical results of large campaigns. However, the advanced UTM naming conventions are much more complex than the simple ones. These include an extra set of source codes separated by an underscore. Since the text is difficult to deal with, the naming convention becomes prone to errors. Therefore, it is better to use a third-party tool to create these parameters before integrating them into email and social media campaigns.

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