How do I add dynamic UTM parameters to Google Ads?

Bing vs. Google ad campaigns: Which gives me more granular control?

I recently developed a product campaign for my Shopify store to target different countries in Europe and Asia. I've been looking for a way to assign various campaigns tailored to different region

Click Through Rate: Best Platforms to Advertise in 2023

Looking to increase the number of clicks your online ads receive? Find out the best platforms to advertise so you can increase conversions.

Google Ads vs. Amazon Ads: Which is Best for E-Commerce? (2023)

Choosing between Google Ads vs Amazon Ads for your e-commerce store can be complex. Here’s what you need to know about each option to make an informed choice.

CPC Industry Benchmarks: Are You Spending Too Much?

Although CPC benchmarks vary based on industry, platform, and ad type, knowing them can help guide you in more strategic and optimal ad spend.

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

Google Ads vs. Instagram Ads: ROI Analysis Per E-Commerce Vertical

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What does CPA in Google Ads marketing mean?

Does the CPC determine how much I should spend on a Bing ad campaign?

I am looking to dedicate a budget for my WooCommerce store advertising campaign. But not sure how to determine the cost. Hopefully, it will be more cost-effective than Google ads. Which advertis

In what situations will Facebook decide to use CBO first over ABO?

I never really looked into using Facebook for my ad campaigns, but I have realized that there is a lot of potential with the users. My current goal is to invest in all of the best audiences and a

How can I use UTM codes to increase traffic to my online store?

What is a UTM and can it help drive traffic to my eCommerce store?

How do you track ad performance on Snapchat?

I'm trying to understand the analytics behind Snapchat better. How do you measure ad performance?

Can I set individual campaigns to different time zones with Bing ads?

I have been looking forward to expanding the reach of my Shopify store and lately, it has felt like I am missing out by focusing on Google ads alone. Because of timezone differences, I have been

What are some examples of attribution models?

Hey guys, can anyone provide me with a list and brief explanation of some different types of attribution models.

What is a good CTR for Google Ads?

What is the average CTR for Google Ads, and how d I know if mine is good?

How can I use UTM tags to track my email campaigns?

Hi there. A friend of mine has told me that it is possible to use UTM parameters to track email campaigns by obtaining campaign data. However, I do not know how to go about using parameters for t