What metrics should I track for Facebook ads?

Does Facebook pixel cost money?

TikTok vs. Facebook: Which is better for advertising?

What are Tikok's conversion rates, CPCs, and ROI like when compared to Facebook? Can one use the same marketing strategy as one would on Facebook?

6 Steps to Build a Successful Hybrid Ecommerce Marketing Campaign

This new approach combines the best of short-term and long-term marketing. Here are the steps to building a successful hybrid marketing campaign.

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

What Are Ad Trackers & How Can You Use Them in E-Commerce?

Find out what ad trackers are, how they can boost sales in your business and increase your return on investment.

7 TikTok Ads Metrics E-Commerce Sellers Should Keep an Eye On

Find out how these 7 TikTok ad metrics can help you improve your online store's performance by measuring the efficacy of your advertising campaigns.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

Snapchat Ad Metrics: A Detailed Guide for E-Commerce Sellers

Learning to accurately implement and analyze different metrics to decipher the success or failure of your Snapchat ads can help boost your sales.

The Ultimate Guide to Effective E-Commerce Ads

The BeProfit Blog has now created the ultimate guide for the most effective ecommerce ads. Learn everything you need in one place!

How to Add Facebook Pixel to Shopify

Do you wish to add Facebook Pixel to your Shopify store? Learn how to add Facebook Pixel to Shopify in this simple step-by-step guide.

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

Using Facebook’s Dynamic Ads for Your WooCommerce Store

Want to boost your WooCommerce sales? Learn how to use Facebook Dynamic Ads to drive traffic and sales to your WooCommerce store.

Why is my CPA so high on Facebook?

My CPC and CPA on Facebook have suddenly shot up, and I don't understand why? What can I do to lower the sudden increase in costs?

How long does it take for a CBO campaign to optimize?

This business tool from Facebook is great because it is automated and should theoretically provide the best results in budget optimization. But how long should I wait before I start scaling? I wa

Can Google's Report Editor help me track ad performance?

I just recently discovered Google's Report Editor and am still getting to know all of its features. Does anyone know if it can also help me track ad performance? This would be a huge help. Thank

How to track conversions on TikTok?

Is it possible to see and keep track of the conversion rate on TikTok?

Google Analytics: What is a campaign code?

Hi. I've just started using Google Analytics, and I'm busy learning the ins and outs. Can someone please tell me what a campaign code s for and how to use it?

What is a Facebook pixel, and how does it work?

What do you use Facebook Pixel for?

What are the best KPIs for Instagram?

Which metrics should I be tracking on my Instagram ads?

What is the average cost of creating a 10 second video ad?

Does anyone know what the average cost of creating a 10 second video ad is?