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Can I insert UTM parameters to social media links?

Asked 2 years ago

Hey guys, I work as I social media influencer and I want to know how I can use UTM parameters to help with my campaign performance. How can I add them and on which platforms can I do that?

Abeeha Qasmi

Saturday, December 31, 2022

You can insert UTM parameters on different social media websites, including Twitter, Facebook, and Instagram. It helps you find your highest ROI-yielding campaigns at a specific platform. You can also compare your campaign performance on two different social media platforms. Moreover, UTM parameters can help you understand which campaigns drive the most traffic, conversions, and revenue; hence you can optimize future campaigns accordingly.

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