Customer lifetime valuePosts and articles about Customer lifetime valueCommunityHow do you calculate the lifetime value of a customer?Hi all, I'm running an e-commerce store on Shopify and still learning how to analyze the analytical reports and understand Google Analytics. Right now, I'm lear...CommunityWhat can you discover from mapping a customer journey?I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know th...CommunityWhat is the formula for calculating customer churn rate?How do you calculate the customer churn rate and what is considered to be a good rate?CommunityWhat is the average purchase frequency?Can someone please give me an example of what a good purchase frequency is and how to increase it?CommunityRetention ratio: How do you calculate it in excel?What is the average retention ratio, and what formula do I use to calculate it in excel?CommunityWhat does net customer retention rate mean?What does net retention mean, and how do you calculate it?CommunityWhat percentage of sales come from repeat purchases?What is the average repeat purchase rate, and how much more profitable are repeat customers?CommunityWhat are the KPIs for measuring customer retention?How do I measure customer retention?CommunityWhat does the LTV:CAC ratio indicate?What does LTV to CAC tell us, what would be a good ratio, and how do we calculate it?CommunityHow do you calculate the customer churn rate?What is an example of a customer churn rate?CommunityWhat is the formula for calculating the retention ratio?What is a good retention ratio and how do I calculate it?CommunityEcommerce: What is a good repeat order rate?What is the average repeat purchase rate, how do you increase it, and better the lifetime value of your customers?CommunityWhat is a good customer lifetime value?Apparently, your customer lifetime value is related to your customer acquisition cost (CAC). What is a good ratio for an eCommerce business to have?
