What can you discover from mapping a customer journey?

Customer journey mapping helps you identify the interactions your customers had with your business more clearly. It is proven by many companies that the customer journey outcomes are a good insight into your business's strengths, pain points and opportunities.

It's like tracking your customer's experience with your business by following the customer's footpaths. In the end, you can use this researched data to benefit your business and outperform competitors in the long run.

You may know the path that your customers take but visualizing will help you see the changes you can make, and know the strengths, and weaknesses of your customer journey map. Customer journey mapping benefits include increasing customer lifetime value by improving user experience. Other reasons to use a customer journey map is that it smoothens the customer acquisition and retention process building longer relationships with customers.