Customer profitabilityPosts and articles about Customer profitabilityBlogJaques CilliersAOV Beginner's Guide: What Does It Mean For Your E-commerce Business?For an e-commerce business, conversion rates and average order value (AOV) go hand in hand. While these can differ between industries and market sizes, recent s...BlogJaques Cilliers5 Discount Techniques to Improve Your Shopify Product BundlesAccording to a survey by Criteo, 93% of shoppers in the United States say that "discounts and offers" are a crucial factor when deciding to make a purchase. Sho...BlogMarcel DeerUnderstanding CLV: Definition, Analysis & ExamplesA survey by eConsultancy shows that 76% of respondents view customer lifetime value (CLV) as a pertinent aspect of their business. However, only 42% were able t...BlogJaques CilliersSuccessfully Increase E-commerce Store Revenue With Customer DiscountsDid you know that 92% of US shoppers search for promotions or coupons before shopping online? It can be a powerful way to improve retention. Businesses can leve...BlogBrody HallCustomer Profitability Analysis: Benefits, Formula, and Step-By-Step GuideCustomer profitability is the difference between the gross profit margin earned on a customer and the cost incurred to acquire them. Most businesses determine c...BlogAli Shah5 Ways to Boost Product Profitability for Your E-commerce StoreThe ultimate aim of an e-commerce store is to generate a revenue stream, and this goal can be achieved in several ways. One of the most common ways is by boosti...CommunityHow do I measure the profitability of consumers via segmentation?I have heard about marketing segmentation and I wanted to implement it in my business. The issue is that I am not too familiar with it. I want to be able to mea...CommunityWhy are repeat customers more valuable than new ones?I've done a lot of reading on customer behavior, extending customer lifetime values, and running loyalty programs. However, I still don't quite understand why r...CommunityWhat is an example of customer profitability?I am trying to understand exactly how customer profitability works, as I am relatively new to e-commerce. I am reading a lot about how to calculate customer pro...CommunityHow do you analyze product profitability?Hi guys, I need help on how to analyze and measure a product's profitability. Which technique is most commonly used?CommunityHow do I know if an item is profitable on Amazon?I want to start selling on Amazon, but how do I know whether an item would be profitable and sell the most? CommunityHow does customer profitability influence CRM?I've started running customer relations management through HubSpot, and I wondered whether the customer profitability aspect would affect this system and how it...CommunityHow do you increase customer profitability?What techniques do you use to increase the profitability of your customers, and how do you analyze it? CommunityWhat is a customer profitability analysis?So I understand that one would need to determine how profitable each customer is, but what does the analysis even look like? CommunityHow do you determine a customer's profitability?Is there a specific formula I can follow to calculate the profitability? Also, what do I do if I want to do a segmented calculation? CommunityWhy is customer profitability analysis important in e-commerce?Hey all, do I really have to learn how to analyze customer profitability? It seems so involved. It looks like I have to run through customer service, fulfillmen...CommunityWhat are factors that determine the profitability of a customer?I am looking to further understand the profitability of customers so that I do not waste resources on costs spent on servicing a customer who is not profitable ...CommunityHow does customer segmentation improve e-commerce profitability?I'm really looking to boost the profitability of my Shopify store and heard someone mention to me that customer segmentation can help with this. The thing I'm c...CommunityAre loyalty programs profitable for an online store?I have recently started my own e-commerce store selling sporting equipment. I have been told that it may be beneficial to offer a loyalty program for my custome...CommunityWhy are repeat customers more profitable than new customers?Why and how much more profitable are these customers?CommunityWhy are long-term loyal customers often the most profitable?What is the reason for repeat customers being more valuable than those that come and go?CommunityHow do you calculate sales KPIs?I want to measure the sales performance. What are the KPIs I should be looking at, and how do I calculate them?CommunityWhy do existing customers become more profitable over time?Is it because it is easier to sell to existing customers that they are more valuable to the business?
