How do you determine a customer's profitability?

Why is customer profitability analysis important in e-commerce?

Hey all, do I really have to learn how to analyze customer profitability? It seems so involved. It looks like I have to run through customer service, fulfillment, returns, etc. Can't I just run m

How does customer segmentation improve e-commerce profitability?

I'm really looking to boost the profitability of my Shopify store and heard someone mention to me that customer segmentation can help with this. The thing I'm confused about is the fact that I th

What are factors that determine the profitability of a customer?

I am looking to further understand the profitability of customers so that I do not waste resources on costs spent on servicing a customer who is not profitable for the business. I want to focus o

How do you increase customer profitability?

What techniques do you use to increase the profitability of your customers, and how do you analyze it?

Understanding CLV: Definition, Analysis & Examples

Find out more about CLV, how to measure it, and how it can help improve your bottom line.

Successfully Increase E-commerce Store Revenue With Customer Discounts

Ready to boost e-commerce sales and revenue? Find out how customer discounts can help you achieve this.

Customer Profitability Analysis: Benefits, Formula, and Step-By-Step Guide

Customer profitability analysis is a tool that any business can use to measure its success. This post will explain how to conduct a customer profitability analysis.

5 Discount Techniques to Improve Your Shopify Product Bundles

Find out how to boost sales on your Shopify store with these 5 discount techniques for product bundles.

How to Perform a Profitability Analysis for Your E-Commerce Store

Performing a profitability analysis for your online or e-commerce store can help you to earn the most profit in today's digital world. Learn how to do so here.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

5 Ways to Boost Product Profitability for Your E-commerce Store

Are you tired of low-profit margins from your e-commerce store? Here are the five best ways to boost your product profitability

Are loyalty programs profitable for an online store?

I have recently started my own e-commerce store selling sporting equipment. I have been told that it may be beneficial to offer a loyalty program for my customers. I don't really see how this wou

Why are long-term loyal customers often the most profitable?

What is the reason for repeat customers being more valuable than those that come and go?

Why are repeat customers more valuable than new ones?

I've done a lot of reading on customer behavior, extending customer lifetime values, and running loyalty programs. However, I still don't quite understand why returning customers are considered m

How do I measure the profitability of consumers via segmentation?

I have heard about marketing segmentation and I wanted to implement it in my business. The issue is that I am not too familiar with it. I want to be able to measure my customers' profitability ac

Which profitability ratios are most important in e-commerce?

How do I know if an item is profitable on Amazon?

I want to start selling on Amazon, but how do I know whether an item would be profitable and sell the most?