What is a customer profitability analysis?

Why is customer profitability analysis important in e-commerce?

Hey all, do I really have to learn how to analyze customer profitability? It seems so involved. It looks like I have to run through customer service, fulfillment, returns, etc. Can't I just run m

How does customer profitability influence CRM?

I've started running customer relations management through HubSpot, and I wondered whether the customer profitability aspect would affect this system and how it would fluctuate.

How to Calculate Shipping Costs for Your Shopify Store

There are five ways to determine Shopify shipping costs: flat rate, calculated, free shipping, weight-based, and parcel-based shipping.

Understanding CLV: Definition, Analysis & Examples

Find out more about CLV, how to measure it, and how it can help improve your bottom line.

Customer Profitability Analysis: Benefits, Formula, and Step-By-Step Guide

Customer profitability analysis is a tool that any business can use to measure its success. This post will explain how to conduct a customer profitability analysis.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

5 Ways to Boost Product Profitability for Your E-commerce Store

Are you tired of low-profit margins from your e-commerce store? Here are the five best ways to boost your product profitability

What Is Social Commerce and How Can It Drive Shopify Sales?

Social commerce is a buzzword that has been floating around for a while, but what does it mean and how can it drive Shopify sales? Let's find out.

Successfully Increase E-commerce Store Revenue With Customer Discounts

Ready to boost e-commerce sales and revenue? Find out how customer discounts can help you achieve this.

How to Perform a Profitability Analysis for Your E-Commerce Store

Performing a profitability analysis for your online or e-commerce store can help you to earn the most profit in today's digital world. Learn how to do so here.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

Do Snapchat ads work for Shopify?

Are Snapchat ads effective for a Shopify e-commerce store? If it is, how do I integrate it?

How much does a average Shopify store make?

Hey guys, I'm weighing up my options and might start a Shopify business. How much does the average Shopify store make per month?

What is included in financial analysis?

Hello everyone, I've never done a financial analysis before. Where do I begin, and what do I look at?

Which profitability ratios are most important in e-commerce?

How do I set up free shipping on Shopify?

I want to offer free shipping to my customers to up my conversion rates and revenue. But I don't know where to find it?

What is the best way to do wholesale on Shopify?

I have the basic Shopify package and I'm wondering if it is possible for me to sell the same products to distributers as I do to my online customers? Is it a simple process expanding from a busin

Are loyalty programs profitable for an online store?

I have recently started my own e-commerce store selling sporting equipment. I have been told that it may be beneficial to offer a loyalty program for my customers. I don't really see how this wou

Why are repeat customers more valuable than new ones?

I've done a lot of reading on customer behavior, extending customer lifetime values, and running loyalty programs. However, I still don't quite understand why returning customers are considered m