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Profit Analytics Blog

Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
AllProfit OptimizationProfit CalculationBusiness Metrics
Suntouched is a fast-growing eCom brand that specializes in hair lighteners. Founded two years ago by Charlotte St-Germain, Suntouched has expanded its online presence from Shopify
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Cost leadership strategy to maximize profit
Profit optimizationEffective Cost Leadership Strategies (With Examples)Business strategy is a critical but subtle aspect of a company's business. The strategy defines a company's long-term goals and should be based on detailed research of its industry niche and the compa
A chalk drawing showing a cart with the word abandonment in it
Profit optimizationAbandoned Carts on WooCommerce: Rates, Recovery, and PluginsWhen a customer leaves an online store without checking out, their items are left in an "abandoned cart". This is usually caused by the customer not having time to complete the purchase, being distrac
COGS cost of goods sold symbol. Concept words COGS cost of goods sold on white paper on beautiful orange background.
Profit optimization3 Insights on How to Reduce Your COGSKnowing how to reduce your cost of goods sold (COGS) is essential to staying competitive in the market as it can result in higher gross revenue and bigger profits. Often, lowering your COGS—without ev
Businessman plan better product life cycle.
Profit optimization5 Ways to Boost Product Profitability for Your E-commerce StoreThe ultimate aim of an e-commerce store is to generate a revenue stream, and this goal can be achieved in several ways. One of the most common ways is by boosting product profitability. Product profi
Happy man in a warehouse holding a phone and a shipping box
Profit optimization6 Most Common E-Commerce Expenses (+ How to Reduce Them)The old adage goes: it costs money to make money. And if you run an e-commerce store you know how true that is. Keeping expenses down is important for any business, but in e-commerce especially, expe
A man seated at a desk in his office, performing a calculation, with a laptop and various papers visible on his desk.
Profit optimizationHow to Calculate Incremental Margin in e-Commerce (Formula + Explanation)Are you new to the big, wide world of e-commerce analytics? Do you find it complicated and overwhelming? Well, you're not alone. Even some of the more experienced sellers are constantly looking for ne
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Profit optimizationHow to Bundle WooCommerce Products to Maximize Your ProfitsNot only do WooCommerce product bundles offer a great way for e-commerce sellers to sell their products—they also drive sales and increase a company's bottom line. If you haven't ventured into the wor
A professional seated at their desk, working on their phone, with a laptop, calculator, and various stacked boxes visible on the counter-top.
Profit optimization5 Simple Steps to Profitable Product Bundling on Amazon FBACustomers are always on the hunt for amazing deals, whether they’re shopping online or in person. Bundling certain items together can be an excellent way to convince your customers to purchase more wi
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Profit optimizationOne-Click Upselling to Boost WooCommerce SalesLearning how to create an upsell strategy in WooCommerce means you can instantly encourage your customers to purchase more items from your store. It’s a great way to increase revenue by tempting your