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Profit Analytics Blog
Read expert articles with insights about e-commerce profitability from analyzing thousands of e-commerce businesses' data.
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Featured
Ransom Spares Optimizes Business Efficiency and Profitability with BeProfit
Ransom Spares is more than just a spare parts wholesaler and retailer for home and garden appliances. It’s a family company based in Somerset, UK, that believes in a ‘make & mend’
Marketing
Are Pinterest Ads Worth It for E-Commerce Sellers in 2023?
Pinterest is a powerful marketing platform for the right companies. Ideal for capturing customers' attention with engaging content and visuals, Pinterest has over 400 million users, making it more po
Business metrics
Snapchat Ad Metrics: A Detailed Guide for E-Commerce Sellers
Love it or hate it, Snapchat offers a cost-effective advertising channel with an incredible reach and access to untapped markets. As a business owner, you can boost your e-commerce store with Snapchat
Marketing
7 Best Practices to Dominate Snapchat Ads in 2023
Would you believe that using Snapchat ads to boost your e-commerce store is the way of the future? Many wouldn't. That's because most people think Snapchat is a social media platform for kids. Granted
Marketing
7 TikTok Ads Metrics E-Commerce Sellers Should Keep an Eye On
TikTok marketing has emerged as one of the best ways to promote an e-commerce business. Not that long after the app was launched, it boasted over one billion monthly active users. In fact, it stole th
Marketing
7 Reasons Snapchat Ads Are Worth It in 2023
There are many skeptics out there when it comes to Snapchat as an advertising channel. Granted, the average conversion rate is only 0.6%—but there's more to this statistic than meets the eye. Data pu
Business metrics
Micro vs. Macro Conversions: Formula, Examples, & Use Cases
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions on your website. Why would you want to optimize conversions? As your conversion rates increase, so does yo
Business metrics
How to Double CLV: 7 Methods From WooCommerce Sellers
Customer Lifetime Value (CLV) measures how much time customers will spend with you over their lifetime, therefore tying in with customer loyalty—increased loyalty leads to increased CLV which ultimate
Tracking
6 Tricks to Use Google Analytics 4 for Product Analysis
Did you know that product analytics can be used to connect your data to your business goals? You can do this by focusing on user engagement and ensuring you have a comprehensive understanding of the e
Marketing
Will TikTok Ads Be Worth It for E-Commerce Sellers in 2023?
Love it or hate it, TikTok is taking the world by storm—not only for entertainment but also in terms of marketing. The fact of the matter is that if you own an e-commerce store and you want to keep up
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