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7 Best Practices to Dominate Snapchat Ads in 2023

Ashley Stander
By Ashley Stander
Head and shoulders photo of Michelle Meyer
Edited by Michelle Meyer

Published October 24, 2022.

Two young woman standing together, smiling as the one shows the other something on her cellphone.

Would you believe that using Snapchat ads to boost your e-commerce store is the way of the future? Many wouldn't. That's because most people think Snapchat is a social media platform for kids. Granted, 90% of Snapchat's users are between 13-24 years old, but smart e-commerce store owners are realizing that Snapchat is growing in popularity at a rapid rate and provides access to a large user base that boasts significant engagement levels. So, if you're serious about marketing to a brand-new, untouched audience, these strategies will give you mind-blowing results.

» Struggling to get results from your e-commerce ads? Follow this ultimate guide to effective e-commerce ads

1. Use A/B Testing to Determine Effective Ad Formats

A/B testing is Snapchat's split testing feature. It allows you to post different ads for a sample of your target audience. You then have the opportunity to analyze and compare the results of the ads to see which one performed the best. By knowing which ad format resonates the most with your viewers, you can increase customer engagement and conversions.

» How do you calculate the efficacy of Snapchat ads? Use Snapchat ad metrics

2. Mirror Snapchat's Organic Content

Mirroring Snapchat's organic content is an excellent way to communicate with your customers in the same way they "snap" to each other. If you're looking for a new and creative way to market to your audience, you must realize first and foremost that the line between B2C communication and personal communication is blurred.

By using this strategy, you're essentially bringing your adverts to your viewers at their level and speaking in their language. Here's a great example of organic Snapchat content done by Taco Bell:

Snapchat Taco Bell

3. Keep Your Ads Short

As already mentioned, the majority of Snapchat users are between 13-24 years old. So, if you want to appeal to this younger market, it goes without saying that your ads need to be short, creative, and engaging. You must grab their attention in the first two seconds, or you will lose them. The good news is that even though this audience prefers shorter Snaps, they actually remember what they watch for a lot longer than the older generations.

» Should you invest in Snapchat ads in the first place? Discover why Snapchat ads are worth it in 2023

4. Include a Visual CTA

You should always include a call to action (CTA) in Snapchat advertising, because it encourages your viewers to engage with your brand longer. Your CTA must be visual—it needs to pop so that the viewer can't resist taking action. You'll also need to use powerful wording (keeping it short and sweet) that draws them in, with a good benefit on offer if they do take action. Have a look at this engaging CTAs:

Snapchat CTA Example

5. Leverage User-Generated Content

User-Generated Content (UGC) is original content created by a user and not a marketing professional. This includes reviews, blogs, images, videos, and audio. UGC takes word-of-mouth and amplifies it. It turns users into brand ambassadors and increases other users' trust in your brand, because they can refer to content that's authentic and relatable.

If you're going to use UGC, you must use content that really catches the attention of your young audience. It must be funny, cute, heartwarming, clever, or even exciting—it needs to provoke emotions to make it unforgettable. Here's a really good example of UGC from Grubhub, because it's actively encouraging users to participate:

Grubhub UGC Example

6. Use Goal-Based Bidding

When it comes to using Goal-Based Bidding (GBB), you don't have set prices. Instead, you bid on a specific goal such as Impressions, Swipe Ups, or Pixel Purchases. This advertising strategy allows you to target users that are the most likely to complete the specific action you've chosen, thereby increasing conversions. Start by setting your goal and choosing your bidding strategy. Then wait and watch the magic happen right in front of your eyes!

7. Employ the Shoppable AR Lens Feature

This is a really nifty feature, especially for businesses, because you can connect your product catalog to your AR Lens experience. For example, if you're selling sunglasses, you can create an AR lens that adds your sunglasses to a viewer's face, giving them the opportunity to see what they would look like wearing your product. This increases customer engagement and can lead to more conversions, because the customer has interacted with the brand and the product on a convenient platform. Here is an example of a shoppable AR lens for make-up:

Shoppable AR Lens Example

One Last Thought...

According to Snapchat, "[g]lobally, Snapchatters hold $4.4 trillion in spending power, and that number continues to grow—a key reason why brands and businesses are investing in Snapchat as an efficient and scalable way to grow." Just remember if you want to break into this market, data tracking and analysis go hand-in-hand with Snapchat's optimization. If you need help getting started and analyzing metrics and data—look no further. BeProfit can provide the perfect solution.

» Want to start optimizing your profits? Sign up for BeProfit