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How can I add UTM to banner ads?

Asked 2 years ago

I need to see which Banner ads are the most effective, and I read that creating UTM in Google Analytics could help but I still don’t understand how to put them there. Could someone please explain it to me as simply as possible?

Utm parameters Banner performance Google analytics Utm parameters

Abeeha Qasmi

Saturday, December 31, 2022

UTM tracking is an easy way to monitor the success of your banner ads. Google Analytics helps you measure several merits through UTM parameters. To integrate UTM tracking inside your Google ads interface, select your desired advert campaigns from the "Campaigns" section. Next, click Settings and add the UTM link suffix in Additional Settings. Once done, click Save to enable UTM tracking.

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