How can I add UTM to banner ads?

Where to use UTM parameters?

Hey! Started a business not so long ago, planning a marketing strategy now and seems like UTM parameters could be helpful. But where to put them? Are there any requirements or limitations or some

How to Track and Boost Amazon Sales Using Google Analytics

Learn how Amazon and Google Analytics can work together to boost sales and secure a successful e-commerce company.

Google Analytics Cohort Analysis: Simply Explained (+examples)

Google Analytics Cohort Analysis provides an in-depth understanding of visitors’ behavior and lets you optimize your campaigns for maximum impact.

What revenue does Google Analytics track?

Does Google Analytics revenue include shipping costs?

Google analytics: eCommerce vs. enhanced eCommerce?

What is the difference between eCommerce and enhanced eCommerce on Google analytics and which would you say is better?

What is included in Google Analytics reports?

I am contemplating purchasing the Google Analytics service, but I wanted to know a little bit more before I make the decision. What exactly is included in the reports, and do you think its enough

How do you analyze conversions on Google Analytics?

How and where do you analyze conversion paths? Are there any KPIs that I should know about?

Is click-through rate % the most important KPI metric?

Hi, I have recently started tracking more of my analytics for my online business. I currently use google analytics to follow my success. There is a lot of analytics on there so I am looking for t

Google Analytics: What is a campaign code?

Hi. I've just started using Google Analytics, and I'm busy learning the ins and outs. Can someone please tell me what a campaign code s for and how to use it?

What data cannot be tracked by Google Analytics

What is last click or direct conversions?

I'm busy learning the different types of conversions analyzed by Google Analytics and how they work. I'm not sure I understand what a 'last click conversion' means. Can someone please explain?

How can I use UTM tags to track my email campaigns?

Hi there. A friend of mine has told me that it is possible to use UTM parameters to track email campaigns by obtaining campaign data. However, I do not know how to go about using parameters for t