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How do dynamic UTM parameters measure product success?

Asked 2 years ago

I want to accurately conduct product analysis to find better ways to generate more revenue for my Shopify store. I have been getting a lot of traffic on my site, but I can’t tell which of my clients are organic and which channels they are coming from. Will I be able to use UTM tags to measure the progress of my products?

Brock Archer

Tuesday, July 05, 2022

UTM parameters give you valuable insights and marketing analytics about your products and campaigns. Shopify sellers can use this data to:

  • Evaluate the performance of a campaign or product.
  • Be specific about what's working.
  • Make well-informed decisions about the tweaks in their strategy.

You only need to set UTM parameters, create trackable links and view your campaign report. You can also classify the data based on demographics and actions and transform your data examination into prosecutable insights.

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