How do dynamic UTM parameters measure product success?

The Business Life Cycle: Maximizing Company Growth

The business life cycle describes the natural progression of business. Learn how to manage your business through each stage of the cycle.

The 5 Best E-Commerce Business Revenue Models

E-commerce revenue models are one of the most important aspects of setting up a new ecommerce website. Read this post to find out more.

Effective Cost Leadership Strategies (With Examples)

With foresight and planning, a business can implement cost leadership strategies to gain an advantage over other competitors within their industry.

What Is Social Commerce and How Can It Drive Shopify Sales?

Social commerce is a buzzword that has been floating around for a while, but what does it mean and how can it drive Shopify sales? Let's find out.

How to Calculate Shipping Costs for Your Shopify Store

There are five ways to determine Shopify shipping costs: flat rate, calculated, free shipping, weight-based, and parcel-based shipping.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

How much revenue does email marketing generate?

How can I use email marketing to sell more, increase revenue, and grow my business?

Why won't my Shopify connect to Instagram?

Hey all, I have a lot of followers and interaction on my Instagram, and I figured that I could integrate my Instagram profile to my Shopify store and direct the existing traffic to my store. But

Are Instagram ads good for dropshipping?

Hi guys, I want to start marketing my products on my Shopify store on social media. I'm feeling drawn to advertising on Instagram, is this a good idea?

How does Shopify calculate profit?

Do Snapchat ads work for Shopify?

Are Snapchat ads effective for a Shopify e-commerce store? If it is, how do I integrate it?

What apps do you recommend each Shopify store should have?

My Shopify is just about ready to publish, and I'm super excited! All that I now need to do is how to enhance and optimize it for maximum ROI. Out of your experience, which apps would you say ar

How do I measure the profitability of consumers via segmentation?

I have heard about marketing segmentation and I wanted to implement it in my business. The issue is that I am not too familiar with it. I want to be able to measure my customers' profitability ac

How do I get capital on Shopify?

What are the requirements for me to get a business loan from Shopify?

How can I improve monthly recurring revenue for product success?

I'm very new to business analytics, but I have experimented with several sales KPIs to evaluate and track the growth and development of my business. How can I increase my Shopify store's MRR and

What is a good profit margin for Shopify?