How do you analyze customer acquisition?

Customer Acquisition Cost (CAC) is the money spent on getting new customers for your business. Analyzing the number of acquired customers can be made way simpler by:

1. Tracking the metrics, such as web analytics.
2. Calculating the investment of time and money spent on customer conversion. For this purpose, add the cost incurred on acquiring new customers and divide it by the total number of acquired customers.

In simpler words, CAC analysis involves whether the marketing cost expenditure has come up with the desired results as acquiring an expected customer base.