What are some examples of attribution models?

What is a time decay multi-touch marketing attribution model?

Hi guys, I was just wondering if anyone has a better understanding of what this might be? Thanks!

Can a cohort analysis provide me with an accurate CLV?

Hi, have any of you discovered the cohort analysis? It looks rather interesting and like it could be very handy. I read that it could be used to predict customer behavior, do a product analysis,

What are some limitations of using a marketing attribution model?

For those of you who've used a marketing attribution model, what are some limitations you've come accross?

Can I use cohort analysis to assess customer acquisition strategy?

Hi, I want to gain a greater understanding of whether the quality of customers I am acquiring are improving or degrading. I think that this would then indicate whether my customer acquisition str

Will a cohort analysis identify year-round & once-time customers?

Good morning, I have a Woo-commerce store that has many visitors. However, the customer retention rate doesn't seem to be up to balance out with the number of visitors I get on a monthly basis.

Cohort analysis: Can I predict future customer retention expectations?

Afternoon everybody, I've tried various analytical methods to predict customer retention and used an average % from the CLV over a year period to improve my Shopify' store's profits and retention

What attribution model does Google analytics use?

Cohort Analysis: How to Better Understand Your Customers

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What can you discover from mapping a customer journey?

I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know the processes they go through already

Can the customer checkout dashboard help identify bottlenecks?

Good morning, I have been running a Shopify store over the past couple of months now, and I feel that it could be doing better. I'm looking for a way to identify bottlenecks and optimize my store

What are the benefits of mapping a customers' journey?

Do I really have to map the customers' journey? How will that improve the quality and sales of my online store?