What are some examples of attribution models?
Asked 2 years ago
Hey guys, can anyone provide me with a list and brief explanation of some different types of attribution models.
Cody Sanders
Sunday, April 16, 2023
There are 6 common types of attribution models:
1. First Interaction
It assigns conversions to the first point the user engaged with the company. Like when they click on an ad on Google or social media
2. Last Interaction
This shows the last action they made before converting. It is great for analysing the customer journey but can lead to inaccurate results if relied on.
3. Last Non-Direct Click
Similar to the last interaction model it assigns conversion to the latest action that the user interacted with except for a paid ad.
4. Linear
The linear model splits conversions equally among all user engagements with the business. For example, splitting the paid ads and organic search equally.
5. Time-Decay
Similar to linear attribution but it takes into account when the conversions took place instead of splitting equally.
Please follow our Community Guidelines
Related Articles
Related Posts
Can't find what you're looking for?