beprofit logo
ProductExpand more icon
profit calc image
Profit Simulators
Tweak your numbers to lift profits up
action card image

Demo Store

Want to see our
dashboard in action?
ResourcesExpand more icon
CompanyExpand more icon
Want to see our dashboard in action?
you can try it here with theDemo Store!

How do you calculate the break-even point for ROAS?

Asked 2 years ago

How do I work out what ROAS I need to get to break even?

Declan Warner

Monday, March 21, 2022

Break-even ROAS formula: 1 / Average net profit margin

Firstly, enter the numbers accurately. You could slant the information if you surmise your input figures like COGs. This could have a knock-on effect. Your break-even ROAS can work out to be short of what it is, meaning your ROAS target is off-base.

Getting a ROAS will contrast your advertisement campaign, creating a profit or losing cash. Blending this with your break-even ROAS implies knowing when you can't support selling without losing money.

Write an answer...


Please follow our  Community Guidelines

Can't find what you're looking for?