What is considered a good ROAS for Instagram?

This is solely dependent on type of industry and the size of your business. ROAS Campaign has one goal: Build brand awareness and increase a social following rather than increase sales. A general ROAS of 4:1 suggests a successful campaign. Different businesses need different results, large businesses need more, smaller businesses need less.

We can't pinpoint the best ROAS Instagram as it is subjective to the organization and its campaign. But some marketing experts have answered what a good ROAS for most brands and companies is; the sweet spot is 4:1. To simplify this concept further, let's take an example. If you spend $10 on an ad and it gives you a revenue of $40, it is considered a good return on your Instagram ad spending.

The return On Ad Spend is a popular metric for e-commerce businesses. It is used to evaluate how effective a marketing campaign was. Also, to compare different marketing campaigns.

To know if your Instagram ROAS is good or bad, will depend on the type of industry you're in. But on average a good ROAS for an Instagram ad is 2.87:1 which means that a company makes $2.87 for every $1 it spend on ads.