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Analytics Suite

Know your exact profit and costs per product, vendor, type, and collection.

See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

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How do you calculate a profitable ROAS?

Asked 3 years ago

So, I want to estimate or project my ROAS to ensure profitability and avoid loss. What is the best way to calculate this?

Return on ad spend (roas)Profitable roas

Kobe Baker

Monday, March 21, 2022

Optimizing your Return On Ad Spend (ROAS) is the most pleasing way to determine whether an ad justifies the money you invested.
To calculate the profitable ROAS averting any loss is pretty reasonably straight. Simply divide the number 1 by your average profit margin (Average order value-Average order cost) in percentage.
If this sounds confusing, you can divide your average order value by maximum CPA as an alternative.

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