How do I find my top selling items in Google Analytics?

To view the top selling product items in Google Analytics, log into the Google Analytics dashboard, and go to the 'Conversions' section. There under the 'E-commerce' section, you should find the 'Product Performance' option. In the 'Product Performance' section, you would be able to see the best selling/ top selling product revenue. Also, you can find options like 'Quantity' , 'Unique Purchase', and 'Average Purchase' options.

It is fairly easy to find your top-selling products online and other selling analytics in Google Analytics. Follow these 5 steps to visualize your hot selling SKUs:

1. Log in to your Google Analytics account.
2. Reach the Conversion section through the homepage.
3. Click the E-commerce section.
4. Now select the Product Performance Option.
5. Compare and observe the performance of all your products.

According to experts, most of your sales come from 20% of the store products. An intelligent instinct is to find the products in demand and sell them even more with varying strategies. Follow the given steps to find your top selling items in GA4:

1. Go to Reports.
2. Click on Monetisation.
3. Now navigate to the 'Ecommerce Purchases' section. Here, you'll see a report containing all the relevant metrics.
4. Filter and sort a particular dimension from the highest to the lowest order by clicking on your desired dimensions, such as item views, add-to-carts, cart-to-view-rate, ecommerce purchases, purchase-to-view-rate, item purchased quantity, and item revenue.