What does a high/low AOV indicate for a Shopify business?
Asked 4 years ago
I have seen my average order value for my Shopify store fluctuate over the past couple of months. What does a high/low AOV indicate for a Shopify business?
Cody Sanders
Tuesday, June 28, 2022
AOV (Average Order Value) measures the average amount a customer spends on your website. It's helpful in making decisions regarding marketing costs, and product pricing. Now, a high AOV indicates that your customers are spending a lot on your store which is a good thing. While a low AOV indicates that most customers spend less on your store meaning that you're not making enough profits.
Please follow our Community Guidelines
Related Articles
Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers
Ashley Stander
November 30, 2022
5 Quick Steps to Check Amazon Sales Data (+ Helpful Shortcuts)
Ashley Stander
November 18, 2022
5 Top E-Commerce Strategies to Recover Abandoned Carts
Ali Shah
February 27, 2023
Related Posts
Can't find what you're looking for?