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Analytics Suite

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See exactly what’s eating your orders' profitability.

Unlock the impact of shipping methods on LTV, AOV, repurchase rates, and overall profitability.

Master discounts data to grow your profits.

Unify and analyze marketing data across platforms to optimize strategy and ROI.

Analyze returns by date, sales channel, coupon code or country.

Compare yourself to your industry in profit, expenses, and all key parameters.

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Flexible Expense and Revenue tracking from variable costs to recurring bills,with contra entries and conditional allocations.

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What does a high/low AOV indicate for a Shopify business?

Asked 3 years ago

I have seen my average order value for my Shopify store fluctuate over the past couple of months. What does a high/low AOV indicate for a Shopify business?

Average order value (aov)Shopify store

Cody Sanders

Tuesday, June 28, 2022

AOV (Average Order Value) measures the average amount a customer spends on your website. It's helpful in making decisions regarding marketing costs, and product pricing. Now, a high AOV indicates that your customers are spending a lot on your store which is a good thing. While a low AOV indicates that most customers spend less on your store meaning that you're not making enough profits. 

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