What is the purpose of segmentation, targeting, and positioning?

Is SMS marketing a good idea?

Would you say text marketing is cost-effective? Does it work for you and your business?

What is the value proposition in marketing?

I'm looking for tips on how to write a value proposition. Can someone please give me an example?

Google Analytics: How do you analyze a conversion path?

Will the location of my targeted Bings ads determine the cost?

I am a recent Shopify store owner, and I have built a fun and trendy website targetting millennials and Gen Zs. I have a somewhat limited budget to splurge on an advertising campaign. I've always

Which tactics are good for identifying a potential target market?

What are some good ways to identify a target audience? Are there specific factors to take into account?

How do you measure a drip campaign metric?

Hi, I've started running DRIP campaigns, but I'm not 100% sure how to measure them. Can someone please tell me how?

How does customer segmentation improve e-commerce profitability?

I'm really looking to boost the profitability of my Shopify store and heard someone mention to me that customer segmentation can help with this. The thing I'm confused about is the fact that I th

How much revenue does email marketing generate?

How can I use email marketing to sell more, increase revenue, and grow my business?

How do you ensure a repeat purchase?

How do you drive repeat sales?

How do you measure your business's value proposition?

Is there a specific way to measure and determine the UVP of a business?