What is the purpose of segmentation, targeting, and positioning?
Asked 3 years ago
What is the reason for using the stp model as a marketing tool of analysis? I know that it examines products and services, but what does this examination tell us, and where is this information useful?
Abeeha Qasmi
Sunday, October 31, 2021
The STP model is a widely used tool for brand marketing. This marketing technique breaks down the broader market into sub-categories and obtains valuable information to identify a convertible customer base.
This information helps you focus on the golden opportunities. You can quickly develop the best strategies to approach and engage the high-potential audience. Consequently, you sell more products and generate more revenue.
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