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What is a snap pixel?

Asked 2 years ago

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but then I read that Snap Pixel tracks Snapchatters. How does this work?

Payton Lynn

Wednesday, April 20, 2022

Snap Pixel is a JavaScript code that enables you to monitor the interactions of Snapchat users on your site. Using Snap Pixel, you can track customer events across various devices. For instance, whenever someone sees your ad on Snapchat and later makes a purchase, the Snap Pixel records such actions. Hence, you can target the right audience and build custom audiences, further assisting you in optimizing your campaign.

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