Is it worth advertising my Shopify collection on Tik Tok?
Asked 2 years ago
I have been looking to capitalize on trendy social media platforms, and I feel like Instagram and Facebook are good options, but they're quite crowded and have a mixed age group. My main target market is Gen Z, and I have been considering Tik Tok ads, but I'm not entirely sure if it will have a good ROAS. Is it worthwhile to advertise my Shopify collection on Tik Tok ads since it is a relatively new platform?
Abeeha Qasmi
Tuesday, November 01, 2022
Statistics show that most TikTok users are 18-34 years old, making Gen Z and millennials their highly targeted audience. The recent collaboration between TikTok and Shopify ensures promising results for young entrepreneurs. TikTok even offers $300 gift cards to Shopify brands to spend on their ad campaigns. According to a study by Neilson, TikTok's ROAS is more remarkable than other social media giants depending on the industry.
Please follow our Community Guidelines
Related Articles
Related Posts
Staff Writer
Guide to TikTok Ads for Online Store Owners
Luis Velez Torres
5 Fundamentals of Planning an Effective TikTok Budget
Rebekah Brace