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Is it worth advertising my Shopify collection on Tik Tok?

Asked 2 years ago

I have been looking to capitalize on trendy social media platforms, and I feel like Instagram and Facebook are good options, but they're quite crowded and have a mixed age group. My main target market is Gen Z, and I have been considering Tik Tok ads, but I'm not entirely sure if it will have a good ROAS. Is it worthwhile to advertise my Shopify collection on Tik Tok ads since it is a relatively new platform?

Abeeha Qasmi

Tuesday, November 01, 2022

Statistics show that most TikTok users are 18-34 years old, making Gen Z and millennials their highly targeted audience. The recent collaboration between TikTok and Shopify ensures promising results for young entrepreneurs. TikTok even offers $300 gift cards to Shopify brands to spend on their ad campaigns. According to a study by Neilson, TikTok's ROAS is more remarkable than other social media giants depending on the industry.

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