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When should you scale Facebook ads?

Asked 3 years ago

I have been running Facebook ads, and it's been somewhat successful. But I want to figure out when I should scale my Facebook ads and how to do so.

Tomas Mcmillan

Sunday, October 31, 2021

Scaling Facebook ads is pretty challenging. It requires you to bring new ideas constantly to create winning Facebook ad campaigns. If you see an increase in your daily sales, your ad is better to scale up about 20-40% within 48 hours. Meanwhile, you need to monitor your ad's performance closely. One of the best methods of scaling includes 'testing new lookalike audiences' and increasing the budget.

Fredrick Fox

Sunday, February 27, 2022

If your Facebook ads are performing well, it is recommended to scale your ads every 3 to 5 days. The idea behind scaling the ads is to generate more leads, sales and winning ad sets. You can scale the ad by adding a 20% budget and gradually increasing it. Another option is to target a broader audience or reuse your winning ads. You can also offer more rewards in the existing campaigns. Keep tracking the new changes to identify what works best for you.

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