When should you scale Facebook ads?

Scaling Facebook ads is pretty challenging. It requires you to bring new ideas constantly to create winning Facebook ad campaigns. If you see an increase in your daily sales, your ad is better to scale up about 20-40% within 48 hours. Meanwhile, you need to monitor your ad's performance closely. One of the best methods of scaling includes 'testing new lookalike audiences' and increasing the budget.

If your Facebook ads are performing well, it is recommended to scale your ads every 3 to 5 days. The idea behind scaling the ads is to generate more leads, sales and winning ad sets. You can scale the ad by adding a 20% budget and gradually increasing it. Another option is to target a broader audience or reuse your winning ads. You can also offer more rewards in the existing campaigns. Keep tracking the new changes to identify what works best for you.