What is a good return on ad spend (ROAS) for Facebook ads?

What is a good ROAS ratio?

Do you want your ROAS to be high or low?

TikTok vs. Facebook Ads for E-Commerce (2023): Which Is Best?

Which social media platform is the best for e-commerce ads: TikTok or Facebook? We've collected all the key metrics and pros and cons to help you decide.

5 Expert Ways to Lower Your CPA Through Ad Spend

An acquisition can be costly but have poor results. Find out how to lower your cost per acquisition and optimize your ad strategies through ad spend.

CTR Manipulation: 5 Expert Tools & Techniques

Find out how manipulating your CTR can help you achieve organic site traffic and boost your online presence.

How to Add Facebook Pixel to Shopify

Do you wish to add Facebook Pixel to your Shopify store? Learn how to add Facebook Pixel to Shopify in this simple step-by-step guide.

5 Simple Advertising Techniques to Increase Shopify Incremental Profit Margins

Discover how you can implement simple advertising techniques to help improve your Shopify store's incremental profit margins.

Calculate Your Amazon ROAS With This Simple Formula

Learn how to calculate your Amazon ROAS using a simple formula with an example to show you exactly how it is done.

ROAS vs. ROI: Differences, Use Cases, and Examples

ROAS and ROI are two metrics used to determine if a company’s investments are paying off. Here’s how they differ.

How to Calculate Revenue in Excel (Simple Formulas + Templates)

Learn how to calculate revenue in Excel using formulas and templates. These tools are necessary for the financial analysis of your business.

What’s the Average ROAS for E-Commerce? By Platform and Industry

Want to know how to calculate ROAS? We'll give you the best information about the average ROAS on different platforms and how to use it to drive sales.

The Ultimate Guide to Effective E-Commerce Ads

The BeProfit Blog has now created the ultimate guide for the most effective ecommerce ads. Learn everything you need in one place!

ROI vs. ROAS: What is the difference?

What id ROI, what is ROAS, and how do you compute the two?

How do I calculate free cash flow?

So I have a fairly new business that I'm learing to run, but it's taking a while. I find myself in the position where I need to do all sorts of financial projections. However, I'm a bit stuck on

How do I track incremental profit as a result of advertising?

Hey, I have some products that have existed on my site for a while, however, since advertising them I have seen an increase in the number of sales on Shopify. Is there a way to track this increme

How much do companies spend on remarketing?

If I had to put money into retargeting, how much should I expect to spend to get a reasonable ROI (return on investment)?

What does CPA mean in advertising?

I know that cost per action involves dividing costs by actions, but how does this fit into advertising specifically? Is "cost per action" the same thing as "cost per acquisition" or are they diff

Traffic vs. Conversion Campaign: What's the difference?

What is the difference, and how do I set them up?

How do I set up TikTok Ad Manager?

Hi, I'm very new to TikTok, but it seems like it could be a good platform for social media marketing. Does anyone know how to set up the ad manager and where to find TikTok's analytics for insigh

What is the formula for calculating FCF in excel?

Hi, I want to calculate free cash flow using excel, but I don't know how to use it. Does anyone here know how to use excel?

What is a good conversion rate for Facebook ads?