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What is a good return on ad spend (ROAS) for Facebook ads?

Asked 3 years ago

What would be a good estimate for the ROAS of Facebook ads? The higher the return the better, but what is a reasonable figure to expect?

Abeeha Qasmi

Tuesday, October 12, 2021

A good return on ad spend depends on various factors such as your target audience and marketing campaign etc. However, it is considered reasonable to get 3x to 4x ROAS for Facebook ads — Meaning that you have a return profit of 3 to 4 dollars on every dollar spent on advertising. If your results are less than this average ratio, your ads are not performing well, and you need to change your strategy.

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