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How do I allocate enough budget to get my ad to spend on TikTok?

Asked 2 years ago

Hi, I've started marketing on social media for the first time, and I'm having trouble getting my ad to spend on TikTok. After doing some research, I read that bidding less and allocating a low budget compared to competitors will result in my ad campaign not spending. But now, my question is: How do I know how much to allocate so that I'm not spending less than my competitors? I obviously don't want to overspend on marketing, so do I inch it up incrementally until it starts spending?

Abeeha Qasmi

Friday, October 07, 2022

The target audience, market competition, and ad qualities affect your marketing success. These vary across businesses. For that reason, there isn't any strict value for ad bidding. To find a suitable bid to get your ad to spend, start low, increase the bid slowly, and look at what works best for you. Moreover, you can make different groups with different bidding prices and monitor their success for appropriate budget evaluation.

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