What is the average ad conversion rate on Snapchat?

While analyzing the conversion rates of various social media giants, Forbes showed that Snapchat had a conversion rate of 0.6%. This percentage is inconsistent with the amount of traffic Snapchat drives to the website (13.0%) — second only to Facebook (13.9%). It can be attributed to several factors. Among them, difficulty in producing appealing visual hooks, obscure engagement tracking, and inability to share ads take the cake!