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What is a Facebook pixel, and how does it work?

Asked 3 years ago

What do you use Facebook Pixel for?

Abeeha Qasmi

Sunday, October 31, 2021

The Facebook pixel is a code placed on a website to track Facebook ads conversions. It gathers data to optimize the ad campaign further and target a specialized ad audience for future ads. It is also beneficial in retargeting people who have already taken some previous actions on your website. Facebook pixel works by placing cookies to trace users' interactions and measure the effectiveness of your advertising strategy.





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