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How do you track ad results on Snapchat?

Asked 3 years ago

Does Snapchat offer analytical insights to track the ad performance and conversion rates?

Oscar Hawkins

Wednesday, November 10, 2021

Snapchat has revolutionized the way of keeping tabs on your results with the introduction of 'Snapchat Ads Manager.' Snapchat keeps a trail of the following activities: Completion, Average Screen Time, eCPV, Swipe Ups, Swipe Up Rates, and eCPSU. Using the Mobile Measurement Partner (MMP), you can track visits, installations, and other activities on your ad. Snap Pixel, another impressive feature of the app, allows you to course the conversion events and bid for them.

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