Snapchat ads: How much is the CPC?
Asked 4 years ago
Does anyone know what the average cost-per-click is?
Geovanni Buckley
Wednesday, November 10, 2021
The 'Effective Cost Per Swipe Up — eCPSU' in Snapchat is analogous to the CPC on other social media platforms. It is approximate $1-$3/ swipe up, adding up to $3000/month. Just like TikTok, Snapchat also lets its users buy ads outside the customary Snapchat Ad Manager. These include Snap Ads, Sponsored Lenses, Snapchat Discover Ads, and Sponsored nationwide Geofilters. Their cost ranges between $5000-$700,000.
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